Guide to Music Crowdfunding - Part 1: Fans with Benefits
This post is the first in a multi-part series on executing an optimal music crowdfunding campaign, gathered from my hands-on experience at Think Steady Inc. I’ll share a detailed roadmap of best practices, and if you’ll let me, indulge in a few off-the-wall theories on why they work. I’ll be discussing this fuller in person at SF Musictech Summit on Nov. 11, join me!
In October of 2012, I wrote a piece titled “Crowd Patronage” in this very blog, theorizing about how early music Kickstarter campaigns were illuminating a path to the new “post-Napster” music industry. The piece did well on Hacker News and a few other outlets, gathering a humble readership of technologists, musicians and music biz types who were interested in such ramblings. Some of these folks asked me to run their artist campaigns, assuming I was a music crowdfunding expert. I wasn’t.
Fast forward a few months...
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